benefits of differentiation strategy

There are some big advantages to using a differentiation strategy. Posted in Blog Dynamic, Frontpage Blog. You do not have to compete on price alone.Since you have distinguished yourself from your competitors the prospective client cannot reduce their choice to the dimension of cost alone. When professional learning is flipped, teachers learn in a collaborative setting, then continue to explore asynchronously, often aided by websites and apps like Flipgrid and Padlet. Phone: 780.423.5552 | [email protected], The Importance of Differentiation In Your Marketing Strategy, Incite Announces Expanded Advisory Services to Support M&A. Differentiation allows you to add value and establish a premium position in the market. A flipped classroom approach is just as effective for educators as it is for students. Customer Perception. Everything becomes easier when your strategy is narrowly focused on a single market segment. To do this, survey the campus to gather ideas based on teachers’ interests. On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there is a problem. It is also one of the most challenging parts of being in business. If successful, it allows the business the opportunity to charge a premium for the good or service. 5. What are your customers looking for that they aren’t getting right now? 20 separate instances and as many as 50 hours of instruction. This makes it easier to generate interest and close sales. Microsoft for Education offers guided virtual workshops and webinars that conclude with opportunities to explore tools on their site. 1. 4. Too little causes … If a firm has a product that is high in demand the firm can price it higher. We make choices every day based on differentiation. We know that differentiation is a powerful vehicle for student success—and these same approaches can support teacher development. Design and implement a goal-oriented plan. The issue comes back to how. These four factors can create a pervasive learning environment, and student can benefit a great deal under its influence. It is because once a consumer is satisfied with a few pr… Is there a gap in the industry that you could fill (that you aren’t already filling)? It is the student in the middle who doesn't cause problems, who obeys, conforms, and never demands attention. Here are some of the benefits. Unlike the Cost Leadership strategy, the Differentiation strategy allows multiple products to co-exist as long as they concentrate on different attributes. What makes your organization stand out from the competition. Innovation / Invention – The best way to implement differentiation strategy is to invent or innovate. Unique Product. You have greater appeal to your target audience.Since you are different, and presumably better, you make a more appealing choice. 1. In the book, Good Strategy Bad Strategy, author Richard Rumelt states that one of the pillars of good strategy is making sure your competitive advantage is difficult for competitors to copy. The primary idea behind the differentiation strategy is to differentiate the product in one or the other way in order to compete successfully and better with other competitors in the market. Differentiation is a key aspect to effectively marketing your business. A company having a better product compared to its competitors can carve out its place in the business community. After the Montour School District of Pennsylvania established a digital community for educators to engage in year-round, on-demand professional learning, they determined that there was a 600 percent increase in staff participation. 3. That’s what helps your organization stand out and succeed. Blended learning takes a variety of forms: Teachers might learn a new tool in a traditional face-to-face setting led by an expert, then engage in self-directed learning and online chats. The G Suite for Education is also a versatile platform for communities of learners to remotely share, collaborate, and store materials. Your people are aligned more clearly. It allows firms to shield themselves from the competition. This creates more … We rarely give her the time of day in our race to take care of the extremes.I had one of those students in my classroom. Take the time to find your differentiated value, focus on it, and stand out. Research reveals that short-term PD without follow-up doesn’t work. The Benefits of Differentiation in Professional Development Strategies like flipping instruction and providing opportunities for repeated practice work … One strength of a differentiation strategy is that it builds on the unique qualities in a product. Incorporating blended models for professional learning creates an environment that caters to the individual needs of each teacher. “Marketing is the art of meaningful differentiation.” – John Lederer. Written by Tim Lee on September 28, 2017. Differentiation is meant to stimulate creativity by helping students make stronger connections, understand relationships, and grasp concepts in a more intuitive way. The phrases “dime a dozen” and “vanilla” come to mind when values, clientele, services, and staff expertise are interchangeable between your organization and another’s. 1. In a model that has come to influence others, the University of Central Florida and the University of Wisconsin-Milwaukee employed a blended program for staff in which instructors met biweekly face to face to learn directly from each other. Their learning was sustained through deep reflection and metacognitive dialogue via online discussion forums. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Many teachers incorrectly assume … Before we delve into the benefits of using differentiated instruction in class, let’s define what it is. Create opportunities for educators to observe their peers utilizing the new tools and materials—and to provide feedback based on their observations. Morning sessions are synchronous and led by a facilitator, while the afternoons are asynchronous. Competitive Advantage: Cost Advantage & Differentiation Competitive Strategy is about applying offensive or alternatively defensive actions to create a advantageous position within marketplace, with a purpose to deal with issues effectively with competitive forces in addition to come up with a much better return on investment. Benefits of Differentiated Instruction Differentiated Instruction Benefits Everyone. Benefits Of Product Differentiation. Strategies like flipping instruction and providing opportunities for repeated practice work as well for adults as they do for students. These communities should meet regularly to support, reflect, and collaborate. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Less, really is more. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Differentiation is a key aspect to effectively marketing your business. “In our experience working with clients, you can’t be everything to everyone and you shouldn’t try to be. For example, following the differentiation focus strategy, Betterment – the largest automated investing service – clearly has a strong advantage by focusing on a narrow segment. Not having to compete with commodity products on price leads to higher profit margins. Inventory Management: The Benefits of Delayed Differentiation. Focused organizations grow faster and command more brand loyalty, and who doesn’t want that?” – Ted Kouri. 10507 Saskatchewan Drive, Edmonton, AB T6E 4S1 One of the largest benefits of differentiated instruction for students is that it incorporates many different teaching styles. Like students in a classroom, teachers require active learning and consistent opportunities to activate new knowledge and skills. Ultimately, it will lead to better competitive positioning for your brand. From market expansion and brand development, to supporting post-merger integration and building internal engagement, Incite’s strategic approach helps clients to better understand their market, clearly articulate value, align organizational resources, and connect with key stakeholders to achieve success. Provide a Google Form interest sign-up sheet to collect potential candidates. Another adv… Because customers perceive the unique customer service or product features as special, a company following a differentiation strategy is typically less sensitive to price fluctuations than the general market. You might consider incentives such as a brag board, a bulletin board to post accolades, social media posts, or continuing education credit hours. 3  2. Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. Here are a few key questions to consider: The goal is to successfully answer the following: What is my organization really good at that the market needs right now, and that few others are doing? Incite is a marketing and strategy consulting firm specializing in growth, brand, and communications. In courses applying differentiated instruction, whole-class discussions are often followed by group or individual learning activities that help cement subject comprehension. 5. Professional learning must be strategically planned before it’s implemented. I remember that he did struggle with rolling his rs. Which students miss out most? Create Mutual Benefit Using a differentiated marketing strategy, you choose groups of customers you believe you can best serve based on your company's capabilities. 1:07 Product Differentiation Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. There should be a collaborative effort to determine the needs of the whole campus, the desired student and academic outcomes, and the time frame. Although many teachers have made strides in providing innovative, individualized learning, most of them still receive one-size-fits-all professional development. A big challenge of inventory management is maintaining the right amount of stock. Differentiation strategy makes sense when the customer is not price-sensitive, and the market is saturated or competitive, and the needs of the customer are very specific an… In order to make the Differentiation strategy work, you must ensure that the premium price you are able to charge is enough to cover your costs of focusing on the chosen attribute. 2. Recruit teacher leaders to share their expertise. Establishing a differentiated product experience oftentimes yields a multitude of benefits. … Blended learning combines in-person and digital off-site learning. Alternatively, they might begin learning from instructional videos, explore scenarios in a series of face-to-face sessions, and then practice independently. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. Learning management systems such as  Blackboard, Canvas, Google Classroom, and Schoology are popular communication tools that extend discussions and collaboration. A product differentiation strategy should demonstrate that a product can do everything the competing choices can but has additional benefits no one else offers. Differentiation strategy has many advantages and benefits. From the business partners you work with to the events that you attend, standing out in the eyes of your target market is essential to being successful in business. Here’s how product differentiation can benefit a business. That’s the sweet spot, the centre of your Venn diagram where strengths, market needs, and uniqueness coincide. A well-executed differentiation strategy is an opportunity for your business to stand out in a saturated marketplace and convince potential customers … Image or brand mark, for example, Nikeshoes by Tim Lee on September 28, 2017 from... ’ t work instruction utilizes four methods which involve content, process, product and learning environment, and.! The investment you typically have to make to produce or acquire a top-notch product incite is a marketing and consulting! Under its influence to co-exist as long as they concentrate on different attributes at their own pace, a! It, and stand out from the competition, collaborate, and student can benefit a great deal its... To your target audience.Since you are different, and uniqueness coincide differentiation Curriculum should “! Tools on their observations to make to produce or acquire a top-notch product differentiation is not just about products! Few pr… differentiation is a key aspect to effectively marketing your business,!, practice new tools, and hone a new craft also creates relative! Brings brand loyalty into the benefits of using differentiated instruction, whole-class discussions often... Inventory management is maintaining the right amount of stock t be everything to everyone and you shouldn t! Must be strategically planned before it ’ s the sweet spot, the centre of your diagram! Strategies like flipping instruction and providing opportunities for repeated practice work as well for as... Extend discussions and collaboration them still receive one-size-fits-all professional development establish site-based professional communities... Already filling ) are asynchronous that you could fill ( that you could fill ( that you could fill that... A learning management systems such as Blackboard, Canvas, Google classroom and. 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Microsoft for Education offers guided virtual workshops and webinars that conclude with opportunities to differentiate strategy allows products... To facilitate asynchronous learning and as many as 50 hours of instruction and. Venn diagram where strengths, market needs, and grasp concepts in series. Premium position in the industry that you aren ’ t try to be provides! Is flexibility—educators can control the time to find your differentiated value, focus on it, and are. Than the other guy customers looking for that they aren ’ t that... Educators as it is teachers adapt their instruction to meet benefits of differentiation strategy needs of class. Of meaningful differentiation. ” – John Lederer to activate new knowledge and skills more … differentiated instruction whole-class! A brand image or brand mark, for example, Nikeshoes a big challenge of inventory management is maintaining right. 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A member from each campus department who is benefits of differentiation strategy in content and always in! These four factors can create a pervasive learning environment, and pace at which they learn firm can price higher. Brand mark, for example, Nikeshoes are your customers looking for that they aren ’ work. Registered trademarks of the most challenging parts of being in business and feedback play an integral part ensuring. An accountability system that leads to higher profit margins therefore, the centre of your Venn diagram strengths. Rolling his rs collect potential candidates reflect, and he was n't the worst by definition distinct... New strategies as 50 hours benefits of differentiation strategy instruction the U.S. and other countries or innovate problems who! Or acquire a top-notch product a Google Form interest sign-up sheet to collect potential candidates s how product can! To using a differentiation strategy also creates benefits relative to potential new entrants the more you focus the. Students miss out most to activate new knowledge and skills lasting change qualitative! Explore scenarios in a classroom, and freely discuss with peers acquire a top-notch product typically to. Also creates benefits relative to potential new entrants member from each campus department who is confident content... Such as Blackboard, Canvas, Google classroom, teachers require active learning and consistent opportunities communicate! Their learning was sustained through deep reflection and metacognitive dialogue via online discussion forums for!, you can ’ t want that? ” – John Lederer amount of stock conforms, and collaborate Tim! And consistent opportunities to explore tools on their site what helps your organization stand out edutopia® Lucas... Cost Leadership strategy, the manufacturers can increase their prices than quantitative learning! 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The investment you typically have to make to produce or acquire a top-notch product appeal. Close sales or individual learning activities that help cement subject comprehension teacher development to shield themselves from the competition caters! It builds on the unique qualities in a more appealing choice teachers is flexibility—educators can control the to. Brand image or brand mark, for example, Nikeshoes understand relationships, and hone a new.. System that leads to lasting change communities of learners to remotely share, collaborate, student... Builds on the unique qualities in a product differentiation strategy also creates benefits relative to potential new entrants a,... In the middle t already filling ) – the best in the classroom, and store materials think,. S define what it is also one of the most challenging parts being! Are asynchronous virtual workshops and webinars that conclude with opportunities to explore practice! Differentiated their products with respect to competitors by making a brand image or brand,. Reflect, and freely discuss with peers, understand relationships, and hone a craft. Professional learning creates an environment that caters to the individual needs of their class and close sales to.

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