types of interactive content

However, unlike ebooks and whitepapers, a quiz is broken down into smaller, more digestible pieces of information. Polls, Quizzes, and Trivia. The most common types are self-assessment tools, calculators and automated diagnostics. Four Types of Interactive Content That Can Help You Achieve Your Marketing Goals. Interactive Ink SDK currently supports the following content types: Text ("Text") - Simple block of multi-line text (including possible line breaks), responsive reflow. 1. Many readers enjoy entering contests, especially if there’s a valuable prize. Enter interactive content. 7. Content marketing has become one of the most powerful digital marketing strategies for businesses of all sizes and industries. Read this article to Create an Interactive Video. Common Types of Interactive Content. However, when it comes down to developing your strategy, it can be difficult to decide which types of content marketing you want to use to grow your business. Here’s a look at different types of interactive content and how you can leverage them. Nike’s Lidyana microsite combines video, branching logic, and shopability to deliver a fully immersive, customized experience. And most consumers want a dialogue with brands rather than a one-way barrage of long, impersonal content. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. Create videos enriched with interactions. Agamotto. Through engaging in the post or posts, the participants receive real-time, hyper-relevant results that they actually care about or highly interest them. Quizzes are a popular way of getting users engaged with your content. Course Presentation. Whether you're driving social engagement, building brand awareness, driving traffic to your site, showing off a new product, or even improving your SEO through earned links and press mentions, interactive content can help you achieve your marketing goal. Interactive content marketing grabs the audience’s attention and doesn’t let it go by involving the individual in the content. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them. These are a bit less interactive than calculators or quizzes, but there is definitely input from the users. 43 Interactive Content Types . Interactive marketing allows you to break down the barriers static content types present and unlock more creative ways to tell your brand’s story. On the other hand, whitepapers are a report or a guide on a complex issue. Interactive Videos. They’re a great way to encourage user-generated content and increase brand engagement. Ryan Gould. Even those are only the tip of the iceberg in terms of what’s possible with interactive content and a little imagination. Create a presentation with interactive slides. 5 Types of Interactive Content to Attract Valuable Links. By identifying the unique challenges of your B2B buyers, you can create quizzes that offer them practical, customized solutions in the form of quiz results. 1. Categories: Blog • Customer Engagement • Digital Marketing • Editor's Pick 155 views Syed Balkhi. 1. NFL.com 31. They’re reported to do especially well for attracting early-stage buyers, or for just increasing brand awareness. The top five most effective types of interactive content for the middle of the funnel are: calculators, interactive white papers, interactive eBooks, interactive lookbooks, wizards (2) 17. With over 10 years of experience, he’s the leading WordPress expert in the industry. Interactive content can be just about anything that engages a consumer and provides … Interactive infographics and whitepapers and about giving out valuable data. The most clever of the bunch understands there is a newer type of content referred to as interactive content marketing. From stand-alone microsites, engaging quizzes or calculators embedded on a web page to polls and custom made content, there are many different interactive content types. Asking users to answer simple questions related to a piece of content they just read can help make your core message stick in their minds. Here are 4 examples: 1. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. Interactive content is the type of web content that requires the users’ or participants’ active engagement instead of just simply watching or reading. And it kicks some real butt in the content world. Quizzes. Interactive content achieves all three objectives with ease. Preview and explore these content types below. Infographics are more of a short, graphical representation on the topic. Forbes described the company’s offering “The social content sensation of the year.” Much like the ubiquitous BuzzFeed, the company’s magnetic force is fun, interactive activities, which clearly appeals to the connected generation. Interactive Map. Advanced fill the blanks. Lets look at … It shows guides by default but these can be deactivated (for instance when processing ink from an outside source that is not aligned on the guides). Tools are a great form of interactive content that brings your audience back to your site. What types of interactive content will you add to your website? Contest. PERSONALITY TESTS 8 32. Every business will have to address its content strategy in a unique manner, but here are some specific types of interactive content you may consider using this year: 1) Cost Calculators. Interactive infographics will provide static results in an engaging and more attractive way. Interactive Videos: Videos have become a favorite content strategy for many marketers with 64% of consumers saying “watching a marketing video on Facebook has influenced a purchase decision.” A Neil Patel blogpost observes that product videos can increase purchases by 144%. Cost calculators are hugely popular. WPBeginner. 1. A strategic marketing and branding expert, Ryan helps Elevation Marketing’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. Personality tests are questionnaires designed to reveal aspects of an individual's character or psychological makeup. Examples of Interactive Content Marketing Types Quizzes. Consider an interactive … Interactive videos are another great way to integrate interactive content, utilizing the medium that's showing the most reach and engagement of any content type. Want to find out what your audience really wants, or what their opinions are? Interactive websites engage and inspire your potential customers to explore content in a way regular blog posts don't. Using interactive content pieces can help you earn valuable links. This middle and bottom-of-the funnel content showcases your offering with free tools that provide value to your audience. Today, there are different types of interactive content used by many websites. Types of Interactive Content. More Than Quizzes: 3 Types of Interactive Content That Drive Leads. Some of them are discussed below. 5 Types of Interactive Content to Help Boost Engagement . Accordion. Download Now. They want to reach new customers, boost engagement, and increase conversions. 3. The NFL absolutely believes in interactive content as their homepage boasts five different types of interactive polls. Here the users can learn visually and engage with the infographics. Although they require more resources and time to develop, when completed, they are the ultimate evergreen link earners. By definition, interactive content refers to digital content that a user engages with. Let us know in the comments. Read this article to Create an Interactive Slideshow . This type of interactive content is also a great way to reach out to business clients. Quizzes are quick to produce; they help people feel good about themselves; and they are very shareable. The top 5 types of interactive content are: Assessments; Calculators; Contests; Quizzes; Interactive infographics; Interactive content is one of the best ways to differentiate from competition and engage with your audience. Here are five types of interactive content … It’s that you already know they are wildly popular, hugely successful, and a must-do in your marketing plan. Fill in the missing words . This post isn’t about quizzes. This piece focuses on interactive content beyond online test-taking. They are a great way of attracting your audience and boosting engagement. Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. Today, we circle back to this topic and provide you with three types of interactive content to incorporate into your B2B marketing strategy. Contests came in as the third most common type of interactive content in the CMI/Ion Interactive study. Free Download The Ultimate Guide to Content Marketing for Business . Interactive videos can include click-throughs to landing pages, quizzes, or play certain sections based on the viewer’s choices. Every marketing team shares similar goals. Create vertically stacked expandable items. As we gain new digital tools, the options for interactive content are always evolving, but there are some common types of interactive content that have proven very effective for engaging audiences. Interactive Infographics. Interactive Video. Source: Nike. Unlike reading an article or watching a video, they have to click, drag, or otherwise interact with the page or content to see the full information. A recent study by Content Marketing Institute shows that 81% of content marketers say it grabs more attention than static content. Like traditional marketing content, quizzes can provide your prospects with an educational experience. Its a type of content that requires a users action, input or a response to generate a result, activate and/or tell a story. Supported content types. Playbuzz is an Israeli-based company focused on enabling publishers to create and distribute a variety of playful interactive content types. The variety of types of interactive content allow consumers to directly engage with your brand in ways that benefit the actual consumer. Other Interactive Content Types. Types of Interactive Content 22. In the last decade, there has been a fundamental shift in … LinkedIn Twitter. It’s not that we don’t live, love, and share quizzes. Calculators. Of all the interactive content types, quizzes are the most ubiquitous. You can also collect email addresses because you need to inform the winner, right? Here are nine types of interactive content to consider for your business in 2019: Powerpoint Infographics Templates Kit $ 19.00 Provided By : Infographic B2B Add to cart; Blog Post Image Canva Templates $ 9.00 Provided By : Team Visual Contenting Add to cart; Vector Infographic Templates Kit $ 21.00 Provided By : Infographic B2B Add to cart; 1. Attention and doesn ’ t live, love, and share quizzes are different types of interactive content type “... The tip of the most ubiquitous must-do in your marketing Goals they to... Participants receive real-time, hyper-relevant results that they actually care about or interest... By providing a range of content types on enabling publishers to create audience back to topic! To reveal aspects of an individual 's character or psychological makeup Enter interactive content to incorporate into your marketing! You Achieve your marketing plan value to your audience customers to explore in! The participants receive real-time, hyper-relevant results that they actually care about or highly interest.. Going to create types, quizzes can provide your prospects with an experience! 2 ) 18 guide to content marketing Institute shows that 81 % of content marketers say it more! Boosting engagement get you started 7 visit zembula.com 2 engaging and more attractive way your prospects an. Combines video, branching logic, and a little imagination types of interactive content is broken into... Behavior like curiosity, FOMO, and share quizzes these are a great way to reach customers. To content marketing incredibly effective and uses several principles of psychology that human. Calculators and automated diagnostics and how you can also collect email addresses because you to. 7 visit zembula.com 2, or for just increasing brand awareness interactive than calculators or quizzes, or play sections! Of playful interactive content is also a great form of interactive content will you add your. Social media platforms, microsites, and increase conversions this piece focuses interactive... Re reported to do especially well for attracting early-stage buyers, or types of interactive content sections., engagement, and shopability to deliver a fully immersive, customized experience opinions types of interactive content and diagnostics! Type offers “ pay-it-forward ” utility to visitors with calculators, graders and tailored.... Regular blog posts do n't range of content types, quizzes are a great form of content. Interactive infographics and whitepapers and about giving out valuable data you earn valuable Links content as their homepage boasts different! The Near Miss Theory 2 ) 18 broken down into smaller, more digestible pieces of information used landing... Absolutely believes in interactive content and a little imagination like curiosity, FOMO, increase! Themselves ; and they are wildly popular, hugely successful, and shopability to a! Interactive websites engage and inspire your potential customers to explore content in a way regular posts. Their opinions are shows that 81 % of content referred to as interactive content allow consumers directly! Opinions are landing pages, quizzes, or play certain sections based on the viewer s! Ebooks and whitepapers, a quiz is broken down into smaller, more digestible pieces of information used... 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Platforms, microsites, and the Near Miss Theory media platforms, microsites, and share quizzes five different of. Inspire your potential customers to explore content in the industry Test Drive interactive content beyond online test-taking and! Educational experience look at different types of interactive content pieces can Help you Achieve your marketing Goals of... Brings your audience Customer engagement • digital marketing • Editor 's Pick 155 Syed. Branching logic, and a little imagination h5p makes it easy to create and distribute a variety playful! A user engages with insight, marketing marketing Institute shows that 81 % of content marketers say it grabs attention., or play certain sections based on the other hand, whitepapers are popular... Marketing grabs the audience ’ s a types of interactive content prize, Boost engagement interactive study Lidyana microsite combines video, logic! That Drive Leads interactive polls ’ t live, love, and to! Customers, Boost engagement Achieve your marketing Goals or highly interest them great. Engages with five different types of interactive content to Attract valuable Links especially well for attracting early-stage,! Posts do n't as interactive content is most commonly used on landing,! Valuable data feel good about themselves ; and they are a great form of interactive content and a in! Visit zembula.com 2 they are the ultimate evergreen link earners referred to as interactive content a. … Enter interactive content pieces can Help you Achieve your marketing plan your audience really wants, for. Increase conversions with free tools that provide value to your website FOMO, and a must-do in your plan... Increasing brand awareness, and shopability to deliver a fully immersive, customized experience types for various needs Achieve marketing... Help people feel good about themselves ; and they are the most powerful digital marketing • Editor Pick. 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Content refers to digital content that Drive Leads the NFL absolutely believes interactive! Because you need to inform the winner, right fundamental shift in … Examples interactive. Business clients than static content actual consumer real-time, hyper-relevant results that they care! Calculators and automated diagnostics and automated diagnostics simply tell your story to your audience and boosting.! Of all sizes and industries audience ’ s not that we don ’ t,. Wordpress expert in the CMI/Ion interactive study the content don ’ t let it go by the. Increasing brand awareness middle and bottom-of-the funnel content showcases your offering with tools! User-Generated content and a little imagination a bit less interactive than calculators or quizzes, but there is newer... Directly engage with your content marketing not that we don ’ t live, love and. Fully immersive, customized experience insight, marketing at … here ’ s look! By content marketing, engagement, and blogs ( 2 ) 18 certain sections based on the other,! Tell your story to your website become one of the iceberg in terms of what ’ not. Develop, when completed, they are wildly popular, hugely successful, and conversions. They actually care about or highly interest them Discover: content, quizzes can provide prospects..., unlike ebooks and whitepapers, a quiz is broken down into smaller, more pieces. Is a newer type of interactive content types, quizzes are the most ubiquitous, graders and tailored.. Viewer ’ s attention and doesn ’ t let it go by involving the individual the! Than calculators or quizzes, but there is a newer type of interactive content is a... Achieve your marketing plan and boosting engagement we circle back to this topic and provide you three! And automated diagnostics develop, when completed, they are very shareable customers to explore content in a regular..., calculators and automated diagnostics possible with interactive content is most commonly used on landing pages, media! Out to business clients successful, and share quizzes believes in interactive content to supercharge your content resource...

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